Palmetto Elite Group (“we,” “our,” or “us”) is a licensed real estate team operating under Carolina One Real Estate, a licensed South Carolina real estate brokerage. This Privacy Policy explains how we collect, use, and protect information gathered through our website and any forms or communications you send to us.

By using our website, you agree to the practices described in this policy.

We collect the following types of information:

• Contact information including your name, email address, and phone number when you submit a form or reach out to us directly.
• Property preferences such as location, price range, and buying or selling timeline when you share them with us.
• Usage data including pages you visit, time on site, browser type, device type, and how you found us. This is collected automatically through cookies and analytics tools.
• Communications including any messages you send us via email, phone, or website forms.

We do not collect payment information through this website.

We use your information to:

• Respond to your inquiries and provide real estate services
• Send you property listings, market updates, or newsletters you have opted into
• Improve our website and marketing based on how visitors interact with our content
• Comply with South Carolina real estate licensing requirements and applicable law
• Communicate with you about transactions, appointments, and follow-ups

We will not sell, rent, or trade your personal information to third parties for their own marketing purposes.

When you submit a form on our website, the information you provide is stored in our customer relationship management system. This is used solely to respond to your inquiry and provide real estate services.

By submitting a form or providing your phone number, you consent to being contacted by a member of the Palmetto Elite Group team via phone, email, or text message (SMS/MMS), including automated messages. Message and data rates may apply. To opt out of text messages at any time, reply STOP. Your consent to receive messages is not required as a condition of any purchase or service.

If you register through our home search tool to save searches or receive property alerts, you consent to being contacted about properties that match your saved criteria. You may update your preferences or unsubscribe from alerts at any time through your account settings.

Our website uses cookies and tracking tools to understand how visitors use our site and to serve relevant advertising. These include:

• Google Analytics collects anonymous data about site traffic and user behavior to help us understand which pages are useful and how visitors find us. You can opt out at tools.google.com/dlpage/gaoptout.
• Meta Pixel (Facebook Pixel) measures the effectiveness of our advertising and allows us to show relevant ads to people who have visited our site. Meta may collect your IP address, browser type, and pages visited. You can manage your ad preferences at facebook.com/ads/preferences.

You can control or disable cookies through your browser settings. Disabling cookies may affect some features of our website.

We work with trusted third-party providers who help us operate our website and serve our clients. These include:

• Google (analytics and advertising)
• Meta / Facebook (advertising and retargeting)
• Carolina One Real Estate (our licensed brokerage, which may access transaction-related information as required by South Carolina real estate law)
• Buying Buddy (IDX home search) which may collect your name, email address, and search preferences when you register or save searches. Their privacy policy is available at buyingbuddy.com.

These providers are required to keep your information confidential and may only use it to provide services on our behalf.

Palmetto Elite Group operates as a real estate team under Carolina One Real Estate, licensed by the South Carolina Real Estate Commission. All agents are licensed in the state of South Carolina.

Under South Carolina law (S.C. Code Ann. Title 40, Chapter 57), we are required to disclose our agency relationship to all parties in a real estate transaction. Using this website does not create an agency relationship. Agency is only established through a signed written agreement.

This website is not intended to solicit properties currently listed for sale with another brokerage. All information on this site is deemed reliable but is not guaranteed and should be independently verified.

We retain your personal information for as long as necessary to provide services, comply with legal obligations, and resolve disputes. If you would like us to remove your information from our records, please contact us and we will honor your request where legally permitted.

We take reasonable steps to protect your personal information from unauthorized access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. Continued use of our website after any changes constitutes your acceptance of the updated policy.